@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap');
:root{--ink:#111;--muted:#666;--paper:#fff;--light:#f5f5f5;--line:#e5e5e5;--gutter:clamp(24px,5.4vw,88px)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:115px}body{margin:0;color:var(--ink);background:white;font-family:Inter,Arial,sans-serif;font-size:16px;line-height:1.6}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}button:disabled{cursor:default;opacity:.3}button,a{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible,[tabindex]:focus-visible{outline:2px solid #0083a5;outline-offset:5px}p{margin:0 0 24px}h1,h2,h3{line-height:1.08;letter-spacing:-.045em;font-weight:500;margin:0}h2{font-size:clamp(38px,4.4vw,68px)}h3{font-size:clamp(26px,2.6vw,42px)}.eyebrow{font-size:13px;letter-spacing:.05em;font-weight:500;display:block;margin-bottom:20px}.skip{position:fixed;left:20px;top:-100px;z-index:20;background:white;padding:12px}.skip:focus{top:10px}header{position:sticky;top:0;z-index:10;padding:24px var(--gutter);display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid rgba(0,0,0,.08);background:rgba(255,255,255,1);transition:background .25s;backdrop-filter:blur(16px)}header.scrolled{background:rgba(255,255,255,.8)}header:hover,header:focus-within{background:white}.brand{font-weight:600;font-size:19px;letter-spacing:-.03em;line-height:1.3}.brand span{display:block;font-size:12px;font-weight:400;color:#666;letter-spacing:0;margin-top:4px}nav{display:flex;align-items:center;gap:32px;font-size:14px}nav>a:hover{color:#666}.dropdown{position:relative}.dropdown button{background:none;border:0;padding:8px 0;display:flex;gap:9px;align-items:center}.chevron{width:6px;height:6px;display:block;border-right:1px solid;border-bottom:1px solid;transform:rotate(45deg);margin-top:-3px}#work-links{position:absolute;top:100%;left:-24px;padding:14px;width:245px;background:white;border:1px solid var(--line);border-radius:8px;box-shadow:0 12px 24px 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p{color:#bbb}.carousel-controls{display:flex;align-items:center;gap:18px;flex-shrink:0}.carousel-controls button{border:1px solid #ccc6;border-radius:50%;width:48px;height:48px;background:transparent;display:grid;place-items:center}.carousel-controls button:hover:not(:disabled){background:#8882}.counter{font-size:12px;white-space:nowrap;font-variant-numeric:tabular-nums}.arrow{width:9px;height:9px;border-top:1px solid;border-right:1px solid;transform:rotate(45deg);display:block}.arrow.left{transform:rotate(-135deg)}.campaign-track,.article-track{display:flex;overflow-x:auto;gap:24px;scroll-snap-type:x mandatory;scrollbar-width:none}.campaign-track::-webkit-scrollbar,.article-track::-webkit-scrollbar{display:none}.campaign-panel{flex:0 0 100%;scroll-snap-align:start;min-width:0}.panel-link,.work-panel{display:grid;grid-template-columns:55% 45%;border-radius:8px;overflow:hidden;position:relative}.campaign-panel .panel-link{background:#242424;min-height:590px}.panel-copy{padding:48px;display:flex;flex-direction:column;align-items:flex-start;position:relative}.panel-copy h3{margin-bottom:24px}.panel-copy>p{color:#666}.dark-section .panel-copy>p{color:#bbb}.metrics{display:grid;grid-template-columns:1fr 1fr;gap:26px 20px;margin:16px 0 60px;width:100%}.metrics dt{font-size:12px;letter-spacing:.01em;line-height:1.4;color:#bbb;margin-bottom:6px}.metrics dd{margin:0;font-size:33px;letter-spacing:-.03em;line-height:1.2}.cta{display:inline-block;font-size:14px;font-weight:500;opacity:0;transform:translateY(5px);transition:opacity .25s,transform .25s;position:absolute;bottom:35px;left:48px;border-bottom:1px solid;padding-bottom:5px}.panel-link:hover .cta,.panel-link:focus-visible .cta,.work-panel:hover .cta,.work-panel:focus-visible .cta,.social-card:hover .cta,.social-card:focus-visible .cta,.article-card:hover .cta,.article-card:focus-visible .cta,.student-card:hover .cta,.student-card:focus-visible 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.asset-slot{background:#e8e8e8}.article-card{flex:0 0 calc((100% - 48px)/3);min-width:300px;min-height:520px;position:relative;border-radius:8px;overflow:hidden;background:#252525;color:white;scroll-snap-align:start}.article-card .media{position:absolute;inset:0;aspect-ratio:auto;min-height:100%;padding:28px}.article-card .asset-word{display:none}.article-card .asset-status{position:absolute;top:24px;right:24px;border:0;padding:0;color:#bbb}.article-card .asset-type{display:none}.article-copy{position:relative;z-index:1;padding:120px 28px 90px;min-height:520px;display:flex;flex-direction:column;justify-content:flex-end}.article-copy .eyebrow{font-size:11px;line-height:1.5;color:#bbb}.article-copy h3{font-size:30px;line-height:1.1;margin-bottom:20px}.article-copy p{font-size:14px;color:#bbb}.article-card .cta{left:28px;bottom:32px}.student-section{padding-top:50px}.student-grid{display:grid;grid-template-columns:1fr 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60px;max-width:1500px;margin:auto}.detail-hero h1{font-size:clamp(46px,6vw,86px);max-width:1100px;margin-bottom:30px}.detail-hero>p{max-width:800px;font-size:21px;color:#666}.detail-meta{margin:0 var(--gutter) 50px;padding:28px 0;border-top:1px solid #ddd;border-bottom:1px solid #ddd;display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.detail-meta span{font-size:12px;color:#666}.detail-meta p{margin:8px 0 0}.detail-content{padding:0 var(--gutter) 80px;max-width:1500px;margin:auto}.detail-content>.media{min-height:520px;max-height:680px;aspect-ratio:16/9;border-radius:8px}.detail-content>.media .asset-word{font-size:clamp(48px,6vw,80px);max-width:900px}.story-row{display:grid;grid-template-columns:1fr 1.6fr;gap:80px;margin:80px 0}.story-row h2{font-size:32px}.story-row p{font-size:18px;color:#555;max-width:720px}.source-links{display:flex;flex-wrap:wrap;gap:12px}.execution-slots,.audience-comparison{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-bottom:40px}.execution-slots .media{min-height:320px;border-radius:8px}.results{margin-top:80px;background:#f5f5f5;border-radius:8px;padding:48px}.results h2{font-size:36px;margin-bottom:30px}.results .metrics{grid-template-columns:repeat(3,1fr);margin-bottom:0}.results .metrics dt{color:#666}.results .metrics dd{font-size:52px}.results .note{margin:25px 0 0}.note{font-size:14px;color:#777;margin-top:24px}.project-nav{display:grid;grid-template-columns:1fr 1fr 1fr;border-top:1px solid #ddd;margin-top:80px;padding-top:30px;gap:20px}.project-nav>*:nth-child(2){justify-self:center}.project-nav>*:last-child{justify-self:end}.social-results{display:flex;flex-wrap:wrap;gap:40px}.social-results p{font-size:25px;margin:0}.audience-comparison{margin-top:80px}.audience-comparison h2{font-size:32px;margin-bottom:20px}.audience-comparison p{color:#666}.audience-comparison .media{min-height:300px;border-radius:8px;margin-bottom:24px}.gallery-title{font-size:36px;margin:65px 0 30px}.deck-gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.deck-gallery .media{min-height:230px;border-radius:8px}.process{padding-left:24px;color:#555;font-size:18px;margin-top:0}.process li{margin-bottom:16px}.placeholder-page{padding:0 var(--gutter) 150px;min-height:40vh}.loading{padding:80px var(--gutter)}.motion-enabled{transform:translateY(12px);transition:transform .6s,filter .6s}.motion-enabled:not(.in-view) .media{filter:opacity(.7)}.motion-enabled.in-view{transform:none}.motion-enabled.in-view .media{filter:opacity(1);transition:filter .6s}
@media(min-width:1600px){.section{padding-left:max(var(--gutter),calc((100vw - 1424px)/2));padding-right:max(var(--gutter),calc((100vw - 1424px)/2))}}
@media(hover:none){.cta{opacity:1;transform:none}}
@media(max-width:1100px){.panel-copy{padding:32px}.cta{left:32px}.campaign-panel .panel-link{min-height:550px}.metrics dd{font-size:28px}.article-card{flex-basis:calc((100% - 24px)/2)}.hero-bottom{flex-direction:column}.overview{gap:40px}.work-panel .panel-copy h3{font-size:32px}}
@media(max-width:800px){header{padding:18px 24px;align-items:flex-start}.brand{font-size:15px}.brand span{font-size:10px}nav{gap:15px;font-size:12px}.hero{padding-top:44px;padding-bottom:60px}.hero h1{font-size:clamp(44px,9vw,72px)}.hero-top{display:block}.hero-top .eyebrow{margin-bottom:16px}.hero-top .eyebrow:last-child{display:none}.hero-bottom{margin-top:36px}.hero-bottom>div{gap:22px;flex-wrap:wrap}.overview{padding-top:60px;padding-bottom:70px;grid-template-columns:1fr;gap:30px}.overview h2 br{display:none}.overview .lead{font-size:27px}.section{padding-top:70px;padding-bottom:70px}.section-head{align-items:flex-start;flex-direction:column;gap:24px}.section-head h2{font-size:42px}.panel-link,.work-panel,.work-panel.reverse{grid-template-columns:1fr}.campaign-panel .media{min-height:300px;aspect-ratio:4/3}.campaign-panel .asset-word{font-size:44px}.panel-copy{padding:32px 28px 80px}.panel-copy h3{font-size:32px}.metrics{margin-bottom:22px}.social-grid{grid-template-columns:1fr}.social-card:last-child{grid-column:auto;display:block}.social-card:last-child .media{aspect-ratio:3/2;height:auto}.work-panel.reverse .media{order:0}.work-panel .media{min-height:300px;aspect-ratio:3/2}.work-panel .panel-copy{padding:32px 28px 80px}.article-card{flex-basis:85%;min-width:0}.student-grid{grid-template-columns:1fr}.student-card{min-height:370px}.student-card>div:last-child{padding-top:170px}.detail-hero{padding-top:60px}.detail-hero>p{font-size:18px}.detail-meta{grid-template-columns:1fr;gap:20px}.detail-content>.media{min-height:300px}.detail-content>.media .asset-word{font-size:40px}.story-row{grid-template-columns:1fr;gap:24px;margin:50px 0}.execution-slots,.audience-comparison,.deck-gallery{grid-template-columns:1fr}.results{padding:28px}.results .metrics{grid-template-columns:1fr;gap:28px}.results .metrics dd{font-size:44px}.project-nav{font-size:12px;gap:15px}.project-nav .text-link{font-size:12px}footer{flex-direction:column;padding-top:45px;padding-bottom:45px}.footer-links{gap:25px}.cta{opacity:1;transform:none}.media.asset-slot{padding:28px}}
@media(max-width:430px){nav{gap:10px}.brand{font-size:13px}.brand span{font-size:9px}.hero h1{font-size:43px}header{padding-left:16px;padding-right:16px}.metrics{gap:24px 12px}.metrics dt{font-size:11px}.metrics dd{font-size:26px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}.motion-enabled{transform:none}.motion-enabled .media{filter:none!important}}

/* Supplied campaign imagery and consistent project navigation links. */
.media-image img{position:absolute;inset:0;width:100%;height:100%;object-fit:var(--image-fit,contain)}
.media-image{background:#fff}
.detail-content>.media-image img{object-fit:contain}
.project-nav>*{justify-self:start;width:fit-content;max-width:100%}
.results .metrics{grid-template-columns:repeat(4,minmax(0,1fr))}
@media(max-width:1000px){.results .metrics{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.results .metrics{grid-template-columns:1fr}}

/* Social detail pages pair the real creative with its published copy. */
.social-post-layout{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.social-post-layout .media{min-height:0;aspect-ratio:3/2;border-radius:8px;background:#f5f5f5}
.social-post-layout .media img{object-fit:contain}
.post-image{position:sticky;top:130px}
.post-copy p{font-size:16px;line-height:1.65;margin-bottom:24px}
.post-copy .eyebrow{color:#666;margin-bottom:24px}
.post-inline-link{text-decoration:underline;text-underline-offset:3px;font-weight:600}
.social-detail>.source-links{margin-top:32px}
.social-analytics .metrics{grid-template-columns:repeat(3,minmax(0,1fr))}
.social-analytics .metrics dt{max-width:240px}
.pdf-viewer{height:780px;max-height:85vh;border:1px solid #e5e5e5;border-radius:8px;overflow:hidden;background:#f5f5f5}
.pdf-viewer object{width:100%;height:100%;display:block}
.pdf-viewer object p{padding:32px}
.pdf-open{margin:20px 0 30px}
@media(max-width:900px){.social-post-layout{grid-template-columns:1fr;gap:32px}.post-image{position:static}.social-analytics .metrics{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.social-analytics .metrics{grid-template-columns:1fr}.pdf-viewer{height:560px;max-height:75vh}}

/* Keep article labels readable over full-bleed photographs. */
.article-card:has(.media-image) .article-copy{background:linear-gradient(to bottom,rgba(0,0,0,.08) 0%,rgba(0,0,0,.74) 43%,rgba(0,0,0,.94) 100%)}
.article-card:has(.media-image) .eyebrow,.article-card:has(.media-image) .article-copy p{color:#e5e5e5}

/* Podcast artwork and responsive video players. */
.media.media-embed{aspect-ratio:16/9;min-height:0;border-radius:8px;background:#111}
.media-embed iframe{position:absolute;inset:0;width:100%;height:100%}
.podcast-detail>.media-image{aspect-ratio:1;min-height:0;max-height:none;max-width:720px;margin-inline:auto;background:transparent}
.episode-title{font-size:20px;line-height:1.4;max-width:850px;color:#555}
.episode-link{margin:24px 0 50px}

.project-hero-link{display:block;border-radius:8px}
.project-hero-link .media{aspect-ratio:16/9;min-height:0;max-height:680px;border-radius:8px}
.project-hero-link .media-image img{object-fit:contain}
.student-card:has(.media-image)>div:last-child{background:linear-gradient(to bottom,rgba(0,0,0,0) 10%,rgba(0,0,0,.55) 55%,rgba(0,0,0,.9) 100%)}
.student-card:has(.media-image) .eyebrow{color:#eee}
.student-detail>.media-image{min-height:0;max-height:680px;aspect-ratio:16/9}